Sports club sponsorship proposal checklist

Who this list is for

This list is designed for local sports club managers, board members, or volunteers preparing a sponsorship proposal package for potential business partners. Use it if you are seeking sponsorship for an upcoming season, not for event-day logistics or one-time fundraisers.

How to use this list

Begin by compiling your club overview and mission statement. Gather your season calendar, team roster summary, membership total, and youth participation numbers. Pull match attendance, social media audience, and website traffic figures to show your reach. Next, outline sponsor package options and pricing. Prepare visual examples like logo placements, jersey branding mockups, and field banner mockups. Work through the list in order so nothing is missed. Cross off each item as you build your proposal packet.

What to skip

Don’t include outdated stats—use the most recent attendance and web figures. Avoid generic sponsor options; tailor packages to your club’s real assets. Skip event-day details or unrelated club history. Don’t add mockups that don’t reflect actual branding opportunities. Leave out internal documents not relevant to sponsors.

What is on this list

You’ll need your club overview, mission statement, season calendar, and summaries of team roster, membership, and youth participation. Include real match attendance and audience figures, sponsor package options, and pricing. Add logo placement examples, jersey branding mockups, and field banner mockups. Cross off anything already in your files or that doesn’t apply to your club’s current offerings.

Before you send proposals

Double-check every document for accuracy and consistency. Make sure visuals match the sponsor options you’re offering. Have someone proofread the packet for clarity. Save digital copies and keep a list of businesses you’ve approached. Follow up with sponsors after sending to answer questions and gauge interest.