Online course launch day checklist
For a solo educator releasing a self-paced online course to paying learners. Covers operational launch tasks rather than creating course lessons.
What to get
Published course landing page
Course price confirmation
Checkout page test purchase
Payment processor status
Refund policy page
Terms of sale page
Privacy policy page
Course platform login test
Welcome module access test
Lesson video playback test
Downloadable workbook links
Automated welcome email
Learner login instructions
Launch email copy
Email subscriber segment
Scheduled launch email
Social media post copy
Launch graphic files
Support inbox auto-reply
Frequently asked questions page
Customer support response templates
Affiliate tracking links if used
Sales dashboard
Website analytics dashboard
Broken link check
Enrollment confirmation email test
First-day sales report
Who this list is for
This checklist is for solo educators about to launch a self-paced online course to paying learners. If you’re handling your own operations—no team, no assistant—this list helps you cover the essentials for a smooth launch day. It’s not for building your course content; it’s for making sure the business and technical side is ready for real students.
How to use this list
Work through these items in order before you announce your course is live. Start by confirming your published course landing page and double-checking your course price. Run a test purchase on your checkout page to make sure payments work. Check your payment processor status to avoid any last-minute surprises. Review your refund policy, terms of sale, and privacy policy pages—these need to be visible and accurate. Log in to your course platform as a learner to test access to the welcome module and play a lesson video. Click through all downloadable workbook links. Send yourself the automated welcome email and learner login instructions. Finally, review your launch email copy for clarity and accuracy.
Common mistakes
It’s easy to skip the test purchase or forget to check the payment processor’s status. Don’t assume your automated welcome email is set up correctly—send a test to yourself. Overlooking broken workbook links or missing privacy policy pages can frustrate learners and slow down sales. Avoid launching without confirming that login instructions are clear and that your terms and refund policy are visible at checkout.
What is on this list
You’ll find items like published course landing page, course price confirmation, checkout page test purchase, payment processor status, and refund policy page. Also included: terms of sale page, privacy policy page, course platform login test, welcome module access test, lesson video playback test, downloadable workbook links, automated welcome email, learner login instructions, and launch email copy. Cross off anything you’ve already handled, but don’t skip steps just because you think they’re obvious.
Before you go live
Give yourself enough time to work through the list without rushing. Run your test purchase with a real credit card if possible, and check for both successful payment and proper access. After finishing, wait an hour and review your automated emails one more time. If you spot any issues, fix them before announcing your launch. This extra check can prevent headaches and support requests on launch day.
FAQ
Who is "Online course launch day checklist" for?
This checklist is for solo educators about to launch a self-paced online course to paying learners. If you’re handling your own operations—no team, no assistant—this list helps you cover the essentials for a smooth launch day. It’s not for building your course content; it’s for making sure the business and technical side is ready for real students.
How should I use "Online course launch day checklist"?
Work through these items in order before you announce your course is live. Start by confirming your published course landing page and double-checking your course price. Run a test purchase on your checkout page to make sure payments work. Check your payment processor status to avoid any last-minute surprises. Review your refund policy, terms of sale, and pr…
What should I skip or avoid with "Online course launch day checklist"?
It’s easy to skip the test purchase or forget to check the payment processor’s status. Don’t assume your automated welcome email is set up correctly—send a test to yourself. Overlooking broken workbook links or missing privacy policy pages can frustrate learners and slow down sales. Avoid launching without confirming that login instructions are clear and th…
What is on the "Online course launch day checklist" list?
You’ll find items like published course landing page, course price confirmation, checkout page test purchase, payment processor status, and refund policy page. Also included: terms of sale page, privacy policy page, course platform login test, welcome module access test, lesson video playback test, downloadable workbook links, automated welcome email, learn…
What should I do before I go?
Give yourself enough time to work through the list without rushing. Run your test purchase with a real credit card if possible, and check for both successful payment and proper access. After finishing, wait an hour and review your automated emails one more time. If you spot any issues, fix them before announcing your launch. This extra check can prevent hea…
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For general planning only. Valedo does not guarantee this list’s accuracy, completeness, or suitability. Verify information before relying on it. Not a substitute for professional advice or safety training.